Adam Sachs

Founded in , Ignighter is a group dating site that fits into the niche between matrimonial sites and social networking, offering young Internet users an online platform for organizing informal meets in the real world, where they can decide whom to date. With the number of registered users from Asia rising fast it is adding Indian users on average on a daily basis , the company decided to shift its focus from USA to Asia. Know More. Log in Keep me signed in. Get New Password. Leave Your Comment s. Top Stories Editor’s Pick Healthcare. Exclusive: PE firms near club deal for majority stake in Anjan Drug.

Ignighter’s Adam Sachs: Making an Impact on India’s Dating — and Start-up — Scene

In ,three young guys in Manhattan started Ignighter. By the end of ,Ignighter. Then,in April ,while checking statistics about visitors,Osit,who is in charge of marketing,noticed there was a lot of traffic from Singapore,Malaysia,India and South Korea. Next month,Ignighter will open an office in India.

Group dating site has opened it’s doors in India and are experiencing rapid growth. Ignighter, an American website took notice of.

VentureBeat Homepage. Remember group dates in junior high and high school? Sure, there was awkward tension with that special someone, but you had your buds right there to diffuse the pressure. The seed investment fund — which ranks with Y Combinator and DreamIt Ventures — hopes the fledgling site will ride its innovative concept to the front of the online dating pack. On Ignighter, you set up a profile with your group of friends instead of as an individual.

You all include photos, detail your interests, your personality traits etc.

safe group dating for women

Some would call it an unintended consequence. Others would call it entering a global market. Most people would probably just call it dumb luck. The idea was to make online dating “safer, less awkward, and more fun. After a year of modest success in the States, the founders noticed a puzzling trend that has completely reshaped the company’s business strategy: The company was becoming incredibly popular in India, where Western-style dating remains somewhat taboo.

Twoo or is a social discovery platform launched in by Massive Media. acquired Stepout, a dating site that had become very popular in India, having been founded in in the US as “Ignighter”, focused on group dates.

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Ignighter – From NYC to TechStars

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Subscriber Account active since. Online dating startup Ignighter has reworked its group dating service to add some smart features, which launch today. Will the changes help attract enough users to make it a viable business? The idea behind Ignighter is for your group — buddies from college, coworkers, etc.

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But the site quickly attracted the most traffic from India and other Asian countries, where one-on-one dates are still not the norm and young people going out in coed groups is more widely accepted. Ignighter has now turned its focus to India and recently set up an office there. The site is positioning itself in the middle ground between social networking and matrimonial sites where users, their parents or other relatives log on specifically to search for a future spouse.

India Knowledge Wharton: You recently made your first trip to India. What were your impressions? Adam Sachs: It was unbelievable. Our company has been operating in India from New York City, but our user base has been [concentrated] in India for about a year. But none of us had been there.

Rajan Anandan, 2 Others Invest In Dating Site Ignighter

It’s Saturday night in Center City. At the Nodding Head brewpub on Sansom Street, three male friends in their 20s are looking for women. As the first round arrives, so do the ladies. A quick introduction reveals that a potential pair share the same profession, and the group of seven settles into a cushioned red booth. This is no impromptu meeting. They’re participating in the recently reinvented social experiment known as organized group dating, billed as a low-key way to meet friends and lovers through informal gatherings.

is revolutionizing the world of online dating through its group-to-​group based dating model. Ignighter matches two groups of.

Anandan’s interest in the company is in his capacity as an angel investor; he is also the head of Google India. Ignighter is using the funds to invest further in India as a market and is looking to set up a centre here. It has been available to Indian users since April and has 2 million registered users from India. Our goal is to better serve our customers so we’d like to get as close to them as possible.

The company will hire a GM to head its India operations, and will shortly follow with a development team. Founded in , Ignighter is a group dating site that fits into the niche between matrimonial sites and social networking, offering young Internet users an online platform for organizing informal meets in the real world, where they can decide whom to date. With the number of registered users from Asia rising fast it is adding Indian users on average on a daily basis , the company decided to shift its focus from USA to Asia.

However, there are various challenges facing Ignighter in India – from the language barrier to offline partnerships, and logistical issues such as payment processes. In India, the website depends on its virtual-goods marketplace, wherein users can sell virtual gifts such as cricket balls and naan Indian bread to be sent to other users as a way to flirt, Sachs told VCCircle.

Can India be persuaded to date online?

Wish dating could be as fun and as easy as going out with your friends? Yep, us too. That’s why we created Ignighter, and that’s why we created group dating. It’s about hooking you and your friends up with someone else and their friends.

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Changing Dating Patterns in India

Back in January of this year, I got an email introduction from my friend Sarah Reed introducing me to a New York-based company called Ignighter. Ignighter had invented the concept of “group dating” which they believed was safer, less awkward and more fun. At the time, I knew nothing about online dating, but did know that a few sites were very successful J-Date, Match.

I decided that I would present the idea to the graduate school class that I teach at the University of Colorado. The class overwhelming supported the idea, especially the women in the class. At that point, I knew they were on to something.

IN , three young guys in Manhattan started , a dating Web site focused on twentysomethings. They sought to set Proudly powered by.

Group Dating isn’t new in Japan, where compa or gokon parties have become a regular part of their dating scene. The word compa comes from the word companion and gokon is a combination of the words goudo group and compa companion. It is said that this practice evolved from the difficulties of finding a partner due to the pervasive shyness that exists in Japanese society. Group dating gatherings usually take place at public venues such as restaurants where each attendee brings a couple of eligible friends.

The thing that people seem to like best about this concept, besides the whole law of averages, is the fact that if all else goes wrong and you don’t find a match you still wind up having a good time out with your friends. Traditionally, compa isn’t for one-night stands but obviously there are many that will seek this type of experience. The trend has become a cultural phenomenon, gaining popularity in the UK and now the US. Ignighter is a new group dating service from the TechStars camp that hand-picks the top ten best startups out of four hundred entries they receive every year.

You can use their free service on their site or via their facebook app. The key to the service is the group profile that you create which is similar to the kind filled out on standard dating services, except this one describes everyone in your gang.

Spurned in US, group dating site a hit in India

IN , three young guys in Manhattan started Ignighter. By the end of , Ignighter. Sachs, who is in charge of business development and media relations for the site. Then, in April , while checking statistics about visitors to the site, Mr. Osit, who is in charge of marketing, noticed that there was a lot of traffic from Singapore, Malaysia, India and South Korea. Sachs says.

This company I met — Ignighter, — was started in the U.S. for group dating. It’s actually from TechStars, which is arguably.

I was introduced to an American entrepreneur in the social space who may just have stumbled upon a huge, current trend for tweens and college kids in India. My parents were born and raised in India. They were wed through an arranged marriage, like many of their peers. Since they wed in , dating norms in India have of course changed.

Matrimonial sites like Shaadi and Bharat Matrimony generate huge traffic and returns for investors. Mommies and daddies still play matchmaker around the country, around the world. People are getting married at older ages relative to before, and the dating that leads to this end result has taken a different form.

In order to make these choices, kids end up pairing off a bit later than their parents did, usually meeting through school or friends. They get the luxury of getting to know someone over time.

Ignighter’s Adam Sachs: Making an Impact on India’s Dating — and Start-up — Scene